{"id":4002,"date":"2021-02-11T16:54:25","date_gmt":"2021-02-11T14:54:25","guid":{"rendered":"https:\/\/www.ovwg.at\/?p=4002"},"modified":"2021-02-11T18:09:16","modified_gmt":"2021-02-11T16:09:16","slug":"new-studies-effect-of-gambling-advertising-of-the-austrian-monopolists-on-consumers","status":"publish","type":"post","link":"https:\/\/www.ovwg.at\/en\/sportwetten-en\/new-studies-effect-of-gambling-advertising-of-the-austrian-monopolists-on-consumers\/","title":{"rendered":"New studies: Effect of gambling advertising of the Austrian monopolists on consumers!"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-background-position:left top;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"--awb-bg-size:cover;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-1\"><h3><span style=\"color: #000000;\"><strong>New studies by the Universities of Vienna and Munich criticize gambling advertising by Austrian monopolists!<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">In the study of the University of Vienna on the topic &#8220;Effect of gambling advertising of the Austrian monopolists on consumers&#8221; &#8211; with the help of a qualitative content analysis and a (representative) population survey &#8211; the effect of the advertising of the monopolists (CASAG, \u00d6LG) between 2009 and 2019 is analyzed. <strong>In the study, the University of Vienna comes to the conclusion that the current advertising activities of the Austrian gambling monopolists create a strong incentive to gamble through various strategies.<\/strong> This influences recipients &#8211; regardless of whether they regularly participate in gambling or not &#8211; in their attitudes and intentions to act and entices them to gamble: &#8220;The analyses in PROCESS show that all advertising effects on attitudes and gambling intentions occur independently of the gambling behavior of the recipients. (&#8230;). It concludes that advertising affects infrequent or regular gamblers in the same way compared to those who do not gamble&#8221;. This means that the monopolist&#8217;s advertising also entices non-gamblers to gamble.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>The fact that this is also legally relevant is shown by a second expert opinion on the &#8220;Compatibility of the advertising strategy of the Austrian gambling monopolists with European Union law&#8221; from the University of Munich.<\/strong> This proves that the approach pursued by the Austrian supreme courts, according to which an &#8220;overall assessment of all effects on the gambling market&#8221; must be taken into account when assessing the permissibility of gambling advertising, is incompatible with ECJ case law. The ECJ postulates clear barriers for the gambling advertising of a monopolist, which must be observed in any case. These barriers are:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Prohibition of trivializing gambling.<\/span><\/li>\n<li><span style=\"color: #000000;\">Prohibition of giving gambling a positive image.<\/span><\/li>\n<li><span style=\"color: #000000;\">Prohibition of holding out the prospect of significant winnings in a tempting manner.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>Furthermore, the experts concluded that all of the monopolists&#8217; advertising strategies examined by the University of Vienna are highly problematic with regard to the ECJ requirements, and that the &#8220;gambling makes you rich&#8221; advertising strategy in particular is blatantly contrary to EU law.<\/strong> Since the entire gambling advertising examined also addresses potential new customers and is thus aimed at expanding the customer base, it also fails to achieve the objective approved by the ECJ of channeling the already existing gambling impulse. The authors therefore conclude that the monopolists&#8217; advertising behavior in many respects disregards the ECJ&#8217;s EU law requirements on gambling advertising and specifically entices non-gamblers to gamble.<\/span><\/p>\n<p><span style=\"color: #000000;\">Here are the main excerpts from the studies:<\/span> <a href=\"https:\/\/www.ovwg.at\/wp-content\/uploads\/2021\/02\/ES_Werbungsstudie-Uni-Wien.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">ES_Werbungsstudie Uni Wi<\/a><a href=\"https:\/\/www.ovwg.at\/wp-content\/uploads\/2021\/02\/ES_Werbungsstudie-Uni-Wien.pdf\">en,\u00a0<\/a><a href=\"https:\/\/www.ovwg.at\/wp-content\/uploads\/2021\/02\/ES_Werbungsstudie-Uni-Wien-Update.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">ES_Werbungsstudie Uni Wien Upd<\/a><a href=\"https:\/\/www.ovwg.at\/wp-content\/uploads\/2021\/02\/ES_Werbungsstudie-Uni-Wien-Update.pdf\">ate,\u00a0<\/a><a href=\"https:\/\/www.ovwg.at\/wp-content\/uploads\/2021\/02\/ES_Werbungsstudie-Uni-M\u00fcnchen.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">ES_Werbungsstudie Uni M\u00fcnchen<\/a><\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-clearfix\" style=\"float:left;margin-top:0px;margin-bottom:30px;width:100%;max-width:70px;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#213d65;border-color:#213d65;border-top-width:1px;\"><\/div><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the study, the University of Vienna comes to the conclusion that the current advertising activities of the Austrian gambling monopolists create a strong incentive to gamble via various strategies. Furthermore, the experts from the University of Munich concluded that all of the monopolists&#8217; advertising strategies examined by the University of Vienna are highly problematic with regard to ECJ requirements and that the &#8220;gambling makes you rich&#8221; advertising strategy in particular is blatantly contrary to EU law&#8230;.<\/p>\n","protected":false},"author":3,"featured_media":4025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[34,47,35,32],"tags":[],"class_list":["post-4002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gluecksspiel-en","category-legal","category-player-protection","category-sportwetten-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New studies: Effect of gambling advertising of the Austrian monopolists on consumers! - OVWG - \u00d6sterreichische Vereinigung f\u00fcr Wetten &amp; Gl\u00fccksspiel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ovwg.at\/en\/sportwetten-en\/new-studies-effect-of-gambling-advertising-of-the-austrian-monopolists-on-consumers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New studies: Effect of gambling advertising of the Austrian monopolists on consumers! - OVWG - \u00d6sterreichische Vereinigung f\u00fcr Wetten &amp; Gl\u00fccksspiel\" \/>\n<meta property=\"og:description\" content=\"In the study, the University of Vienna comes to the conclusion that the current advertising activities of the Austrian gambling monopolists create a strong incentive to gamble via various strategies. Furthermore, the experts from the University of Munich concluded that all of the monopolists&#039; advertising strategies examined by the University of Vienna are highly problematic with regard to ECJ requirements and that the &quot;gambling makes you rich&quot; advertising strategy in particular is blatantly contrary to EU law....\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ovwg.at\/en\/sportwetten-en\/new-studies-effect-of-gambling-advertising-of-the-austrian-monopolists-on-consumers\/\" \/>\n<meta property=\"og:site_name\" content=\"OVWG - \u00d6sterreichische Vereinigung f\u00fcr Wetten &amp; Gl\u00fccksspiel\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-11T14:54:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-11T16:09:16+00:00\" \/>\n<meta name=\"author\" content=\"Thomas Forstner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Forstner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ovwg.at\\\/en\\\/sportwetten-en\\\/new-studies-effect-of-gambling-advertising-of-the-austrian-monopolists-on-consumers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ovwg.at\\\/en\\\/sportwetten-en\\\/new-studies-effect-of-gambling-advertising-of-the-austrian-monopolists-on-consumers\\\/\"},\"author\":{\"name\":\"Thomas Forstner\",\"@id\":\"https:\\\/\\\/www.ovwg.at\\\/#\\\/schema\\\/person\\\/d23f2867266099615bd4a2ade481cb4d\"},\"headline\":\"New studies: Effect of gambling advertising of the Austrian monopolists on consumers!\",\"datePublished\":\"2021-02-11T14:54:25+00:00\",\"dateModified\":\"2021-02-11T16:09:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ovwg.at\\\/en\\\/sportwetten-en\\\/new-studies-effect-of-gambling-advertising-of-the-austrian-monopolists-on-consumers\\\/\"},\"wordCount\":677,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.ovwg.at\\\/en\\\/sportwetten-en\\\/new-studies-effect-of-gambling-advertising-of-the-austrian-monopolists-on-consumers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ovwg.at\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/ES_Werbungsstudie-Uni-Wien-2-pdf.jpg\",\"articleSection\":[\"Gl\u00fccksspiel\",\"Legal\",\"Player Protection\",\"Sportwetten\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ovwg.at\\\/en\\\/sportwetten-en\\\/new-studies-effect-of-gambling-advertising-of-the-austrian-monopolists-on-consumers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ovwg.at\\\/en\\\/sportwetten-en\\\/new-studies-effect-of-gambling-advertising-of-the-austrian-monopolists-on-consumers\\\/\",\"url\":\"https:\\\/\\\/www.ovwg.at\\\/en\\\/sportwetten-en\\\/new-studies-effect-of-gambling-advertising-of-the-austrian-monopolists-on-consumers\\\/\",\"name\":\"New studies: Effect of gambling advertising of the Austrian monopolists on consumers! 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